L”Elue Collectif set-up a local outsider social campaign for Band of Outsiders to launch the brand in the Benelux market. The cast exists of prominent talents from the Amsterdam and Antwerp creative scene. The portraits were made in collaboration Blue Renaissance and Menage Amsterdam. Two premium retailers that sell Band of Outsiders. The cast posted their portraits in the same week with the caption: “What makes you an Outsider?

Client Band of Outsiders
Photographer Julia Marino
Creative Direction + Casting Senna Visser
Art Direction Gregory Barendregt
Amplifiers Young Mauro, Shamiro vd Geld, Merijn Kaveklaars, Sven Farinum, Benjamin Volkaerts, Yannick Goris, Remo Wuyts
Ref:  Brand amplification, EE Creative